Top 5 Coastal Walks to Showcase in Listings that Sell.

In real estate, it’s no secret—lifestyle sells. And few regions in Australia can rival the Illawarra when it comes to balancing nature with urban convenience. With its jaw-dropping coastline, thriving communities, and laid-back vibe, Illawarra properties shine brightest when their surroundings are just as desirable as their floorplans. That’s where coastal walks come in. Whether your listing is in Wollongong, Kiama, or Shellharbour, mentioning nearby trails can instantly elevate buyer interest and boost emotional engagement.

Here are the top 5 coastal walks in the Illawarra to feature in your listings—because buyers aren’t just shopping for a home, they’re buying into a lifestyle.

1. The Wollongong Blue Mile

The Blue Mile is the heart of Wollongong’s coastline—a beautifully developed path that links North Wollongong Beach to the city’s lighthouse precinct. It’s a favorite for morning joggers, casual strollers, families, and even skateboarders. With sweeping views, beach access, ocean baths, and cafes like Diggies and Levendi along the way, it’s the definition of coastal charm.

Why it works for listings: Properties close to the Blue Mile scream lifestyle. Whether it’s a beachside apartment or a renovated Federation home in North Wollongong, proximity to this walk adds instant value and makes listings pop—especially for buyers relocating from Sydney.

Top suburbs to highlight: North Wollongong, Wollongong CBD, and Fairy Meadow.

2. Sublime Point to Austinmer Track

This lesser-known gem climbs from Austinmer through rainforest trails up to Sublime Point Lookout. The result? Unmatched views of the entire Illawarra coastline. It’s steep and rewarding—ideal for fitness lovers and nature seekers.

Listing hook: Escarpment suburbs like Thirroul and Austinmer are premium pockets with high buyer demand. Mentioning access to this trail adds a layer of exclusivity and attracts buyers looking for prestige, peace, and postcard-worthy scenery.

Best properties to promote: Tree-lined retreats, character homes, or split-level modern builds with views.

3. Sea Cliff Bridge Walk

Arguably the most iconic stretch of road in the region, Sea Cliff Bridge is also walkable. Suspended above the ocean between Clifton and Coalcliff, it’s a showstopper that turns heads on Instagram—and in property brochures.

Real estate angle: If your property is near this engineering marvel, don’t bury the lead. Whether you're selling a coastal cottage in Scarborough or a modern build in Wombarra, positioning it as a “short walk from Sea Cliff Bridge” is a major selling point.

Target buyers: Coastal dreamers, remote workers, and lifestyle-driven Sydneysiders.

4. Kiama Coast Walk

Stretching over 20km from Minnamurra to Werri Beach, the Kiama Coast Walk winds past blowholes, rock platforms, hidden coves, and headlands. It’s family-friendly, accessible, and packed with moments that turn holidaymakers into homebuyers.

Why include it in your listings: Kiama’s coastal charm is a major draw. Buyers love the small-town vibe, surf culture, and access to outdoor experiences. Listings that mention proximity to the coast walk can be framed as perfect for weekend strolls, whale-watching, and raising a family near nature.

Hot property types: Beach houses, split-level homes, and heritage cottages. Emphasize walkability and ocean views.

5. Bass Point Coastal Walk (Shellharbour)

Shellharbour is transforming from sleepy seaside town to regional hotspot, and the Bass Point walk is a big part of its allure. This loop around a headland reserve takes in Aboriginal heritage sites, secluded beaches, and marine sanctuaries.

Boost your listing: Highlighting access to this walk in Shellharbour or Shell Cove listings helps tap into a wave of young families and investors seeking lifestyle and future growth. With Shellharbour Marina and shopping precincts nearby, it’s the best of both worlds.

Types of listings to spotlight: New townhomes, modern duplexes, or architect-designed builds. Add emotional pull by referencing “sunset walks by the sea” or “your front-row seat to nature.”

Conclusion

The Illawarra isn’t just a place to live—it’s a place to live well. And as an agent or investor, showcasing these stunning coastal walks in your property listings is a powerful way to connect with buyers on a lifestyle level. From the surfside cafes of Wollongong to the dramatic cliffs of Coalcliff, these walks are more than scenery—they’re selling tools. Use them to paint a picture, stir emotion, and ultimately, close the deal.